AGRO Formalizes Precision Farming Alliance With Agri-Trend

Monday, April 11th - 2011

AGRO has joined with several other major John Deere dealerships in a channel distribution agreement with The Agri-Trend Group of Companies that will provide enhanced precision farming services to customers.

Beginning with The Precision Management Process™ which is a fully integrated mutli-product, precision ag program, Agri-Trend will extend its services including its agrology processes, through selected John Deere dealerships by supporting and expanding their capability.  The alliance will mean that Agri-Trend will train and support in-house dealership personnel who will work directly with farmers and will provide a linkage between technology, equipment and agronomics.

“We have collaborated with the other dealerships in looking for the best way to bring more leadership in the area of precision farming to our customers.” Explain Corey Leonard and Sheldon Gellner – GM’s of FGC. “As part of this John Deere dealer alliance, we will leverage Agri-Trend’s extensive knowledge base to help farmers maximize the technology now available to them in John Deere Equipment.  Agri-Trend has been offering high-quality consulting services to farmers for well over a decade.  We believe they are the right group to train and support our people we seek to implement advanced precision farming techniques”

Robert Saik, CEO of Agri-Trend adds, “This alliance will make it easy for a farmer to adopt variable rate application, merge layers of yield maps with soil zones or use GPS information to drain a field.  Agri-Trend will provide the expertise through an expanded Network of Geo-Coaches™ and Agri-Coaches™. The John Deere expertise will provide equipment and technology necessary to make these ideas come to life in the field.”

“For example, Agri-Trend Geo Solutions Inc has successfully integrated satellite and aerial imagery with John Deere’s GS2 and GS3 variable rate sprayers to create prescription pesticide maps based on in-season vegetative intensity.” Says Saik.

The John Deere dealerships involved in the channel arrangement to date include Agro Equipment (Alberta), Farm & Garden  (Saskatchewan), JayDee Agtech (Saskatchewan), Maple Farm Equipment (Saskatchewan), Martin Deerline (Alberta), Prairie Coast Equipment (Northern Alberta and British Columbia), South Country Equipment (Saskatchewan) and Premier Equipment (Ontario).

The new service offering will be launched this spring with a series of information meetings and training sessions. This summer additional capability will be added and show-cased through summer tours and field events.

For more information please go to www.AGRI-TREND.com/geo

About The Agri-Trend Group of Companies

The Agri-Trend Group, a privately held organization headquartered in Red Deer, Alberta, was founded in 1997 with the single purpose of helping farmers make better decisions to become more profitable. 

Today there are five operating companies; Agri-Trend Agrology Ltd (production consulting), Agri-Trend Aggregation Inc (agricultural carbon offsets credits), Agri-Trend Marketing Inc (strategic market consultation for farmers), Agri-Trend Data Corp (agribusiness data platform development) and Agri-Trend Geo Solutions Inc (geo and technical support for farmers).  These operating companies have subsidiary operations in Canada, USA and Australia.

posted by: Kyle Henderson